What is a brand, really?
In the world of digital marketing, social media, and purpose-driven businesses, branding goes far beyond just a logo or a catchy tagline. It’s about creating a lasting impression that resonates deeply with your audience.
At MJ Designs and Marketing we say: “Your brand is what people say about you when you’re not in the room.”
Your brand is the perception others have of your organization—it’s the lasting impact after every interaction. While we can’t control every aspect of this, we can certainly influence it positively, ensuring supporters and potential advocates feel connected to our brand.
MORE THAN JUST A LOGO!!!
As creative professionals, we love the artistry of a well-crafted logo, the mood-setting power of a perfect color scheme, and the tone conveyed by the right fonts. These elements create a visual identity that fosters confidence and consistency. But remember, these are just the visible parts of a much deeper process.
Before diving into the creative work, it’s essential to understand and articulate your brand’s core values and voice. Your brand voice is your unique tone and approach, reflecting your organizational values. It’s what makes your story resonate with your audience, giving you the confidence to express your message effectively and consistently.
Brand identities aren’t just for big corporations! Small businesses and nonprofits need a strong brand voice too. In a competitive world, your unique voice helps you stand out and succeed.
At MJ Designs and Marketing, we specialize in working with small businesses and non-profits. That’s why we created the Brand Voice Guide worksheet—a guide to help you discover your unique tone of voice. This tool empowers you to connect emotionally with your community and inspire them to act and support.