Kickstart Your Marketing with a Strong Brand Message
As we dive into a new year, it’s the perfect time to reassess your brand message. Your brand message is the foundation of your marketing efforts—it’s the story you tell your audience about who you are and what you stand for. A clear and compelling message can set you apart from competitors and create stronger connections with your audience.
What is a Brand Message?
Your brand message is the essence of your brand’s identity, distilled into simple, clear communication. It should answer three questions:
1. Who are you?
2. What do you do?
3. Why does it matter?
Take time to revisit these questions and evaluate whether your current messaging is consistent across all platforms. Does it reflect your business’s values and resonate with your target audience?
Tip:
To start 2025 strong, write or update your brand’s elevator pitch. In one or two sentences, explain what your business does and why it’s unique. This pitch should inform everything from social media.
